Best Social Proof examples for B2B and B2C SaaS

Monday.com, or Monday.com Ltd., is a Cloud-based platform that enables businesses to develop their own apps and work management tools.

The majority of SaaS solutions offer more features than a consumer can explore in a single session. While it is necessary to demonstrate them throughout the onboarding process, it is critical to avoid overloading your users. Marking one or two important characteristics as "popular" is an excellent approach to draw attention to them. As a result, free trial consumers will be able to explore your service at a more leisurely pace.

Xtensio is a strategy and communications tool that makes it simple for teams to create, work on, share, and present. Xtensio is used by over 350,000 consultants, agencies, entrepreneurs, and educators to create smarter documents and streamline their workflow.

It is tough to explain to individuals why they require your program. Using examples from existing users is the quickest and easiest method to accomplish this. This not only makes it easy to demonstrate what makes your product distinctive, but it also helps to develop trust faster.

Workday, Inc. is a provider of ondemand financial management and human capital management software in the United States.

Workday's Newsroom highlights stories that have featured them for their corporate culture or anything that demonstrates how they are better than their rivals, is a clever use of social proof: They amaze site visitors from the time they try to discover more about the firm by showcasing a well-known journal with experience in business.

Slack is a proprietary commercial communication platform that includes several IRC-style features such as topic-based persistent chat rooms, private groups, and direct messaging.

Slack makes it obvious who they're aiming for by showcasing their current customers: large ones. All of the businesses represented in this social proof sample are market leaders in their respective sectors. Slack is establishing itself as a top productivity software for corporate enterprises by emphasizing its ties with these major firms.

Shutterstock is a global stock photography, stock film, stock audio, and editing tool supplier.

Referred traffic converts at a greater percentage than any other type of traffic for the majority of SaaS websites. Every client is a potential source of fresh leads, so encouraging recommendations makes sense.

Lattice is a people management tool that enables executives to create engaged, high-performing teams and cultures.

A fantastic example that highlights the hundreds of clients they have and the large organizations they have assisted, but also focuses on individual customer tales that are more easily relatable. By focusing on one case study or testimony at a time, you improve the likelihood of people reading it and not being overwhelmed by a slew of testimonials all at once.

KnowBe4 offers Security Awareness Training to assist you in managing IT security issues such as social engineering, spear phishing, and ransomware assaults.

Brands may use awards and badges on their websites to highlight their finest areas of performance and show that other members of the community value their services enough to bestow significant titles and honors on them.

Intercom is a software startup based in the United States that creates a messaging platform that allows businesses to connect with new and existing customers through their app, website, social media, or email.

It makes sense to post favorable evaluations regarding your services on your homepage if you have them. Customer reviews assist to establish trust in your company, which is why businesses like Intercom show them around forms and CTA buttons.

Gusto's people platform assists businesses like yours in onboarding, paying, insuring, and supporting dedicated employees. Payroll, benefits, and more.

This is a fantastic page chock-full of wonderful client testimonials. But... What you really need to notice is not the stories/testimonials! Instead, they discovered that by providing photos of the teams their potential clients can identify which team size Gusto is most suited for and relate to their findings 10x better. A very minor and unnoticed feature, yet one with enormous impact!

Crazy Egg can help you identify what's hot and what's not, as well as understand what your website visitors are doing using features like heatmaps, recordings, A/B testing, and more.

Typically, a substantial proportion of SaaS sign-ups originate through the price page of the website. Unfortunately, the mix of a free trial and price plans with different CTAs, as seen in the example above, might be perplexing. By emphasizing the "most popular" approach, you can clear up a lot of misunderstanding and keep new leads from delaying.

Canva is a graphic design tool that allows you to make social media graphics, presentations, posters, papers, and other visual material. The app has templates that users may utilize.

Rather than just recommending applications for your product, Social Proof enables you to show their effectiveness. The fact that a well-known brand is using your product can also help to persuade customers that your product can help them succeed.

Buffer is an online and mobile software program meant to manage social network accounts by allowing users to plan posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as evaluate their performance and connect with their community.

Customers serviced, amount of invitations left, and so on. A single number can be equivalent to a thousand words. Combine this with another form of social proof. You're saying, "Not only have X people purchased our product or service, but here's how much they love it."

With the Biteable movie creator, you can quickly create eye-catching videos. Sparkle with high-quality animation, video, and effects from a professional studio.

These are pretty huge names, aren't they? Displaying this knowledge is an excellent kind of social proof. On their webpage, Biteable takes a similar strategy. The “Used by” phrase over their customers' logos underlines the well-known, well-loved companies that consumers recognize and trust.

Appcues is a customer experience software tool that assists businesses in implementing a streamlined, tailored user onboarding process. Users may build product tours, walkthroughs, and in-app messaging to greet their consumers even if they lack coding expertise.

To gain recurring income from your clients, present your SaaS product as a service rather than a basic tool by releasing regular updates on new features and providing a high degree of customer support. You may show to your users that they are still getting value for money month after month by combining a monthly newsletter with regular case studies on your blog.

Amplitude is the brain behind over 45,000 digital products at over 1,000 corporate clients including 23 of the Fortune 100, assisting them in innovating quicker and smarter by addressing the strategic question, "How do our digital products drive our business?"

Ratings platforms like as G2, Capterra, and Trustpilot are critical to the growth of a SaaS firm. Not only may the ratings be shown on your site, but the listing page provides an additional funnel for acquiring new sign-ups.

Adobe Photoshop is a raster graphics editor for Windows and macOS created and marketed by Adobe Inc.

When someone is undecided about a choice or conclusion, social proof may be very persuasive. Social Proof may help you establish your product as the default option in a crowded sector like SaaS. Adobe, for example, may use their fame to boost their conversion rates.

2U, Inc. is an American educational technology firm that works with non-profit schools and institutions to provide online degree programs.

2U, an education SaaS firm, leverages expert social evidence to boost the credibility of its webpage. Highlighting press references on your website conveys authority and informs users that prominent voices are speaking about you in the media.