Home to all things B2B social media

If you don't believe that B2B social media is not boring, here is an example. Love the way they interestingly incorporated UFO day to create relevant content that resonates with the audience.

A lot of posts talks about things like product features, content etc,. Posts like this will bring in the brand voice and make the audience a part of the whole conversation.

An illustration with a simple paper rocket and analytics inside a screen. How easy it is to understand what the ad is talking about. Power your social ecosystem with Sprout social - that simple it is (Powerful enough)

You either tell people what your product can do or just show them. They have decided to show it to them clearly and beautifully. Anyone who sees the ad can understand how it can help you write emails that wow :)

Though the message is simple, the way they compared the whole situation to a burger is very eye-catchy and interesting.

The copy and the caption clearly answer all the questions of what, why, how and an actionable CTA at the end.

A beautiful user-generated content that has used the tweets from users and turned into a video to give a product update.

This is a punny one! The audience finds content like this entertaining and eventually, you end up with good engagement on the post.

With social media, you've got all the chances to communicate with your audience. But making it interesting for them is what you need to think about. This post is one such example where they talk about things that their audience will find fun and entertaining.

Guess why we like this post? The showcasing of all the news could have been done in a lot of ways. But interestingly introduced a rocketship here and compiled all of them in a nice video.

The ad creative and the copy couldn't have complemented each other better. The ad lets people wonder and question themselves. The question for sure needs an answer and that is what they give you.

This post is an example of how you can use social media to understand your users and how they are using your product.

Describing the benefits than just the features is a much needed yet difficult one. This ad has done that very well.

The benefits can't be explained better. Every single thing in the ad is carefully curated including the smiley at the corner of the ad creative.

When you ask a question, you engage your audience and make them think. They have used it very well here with an amazing copy.

"Make payroll a breeze" - Says it all. The ultimate aim of the product is to make the user lives easier. This ad conveys that like a pro. Even the ad creative carries that perfectly.

Using an interesting image like this in the ad is a good way to make the viewers stop scrolling. The ad copy is also punchy and easily digestible.

We like how they have used screenshots to explain things. The video just feels like you are on call and someone is screen sharing and teaching everything.

The copy makes you think about the problem statement in a fraction of a second. You will feel curious and end up with no choice but to download the guide.

The post talks about how you exactly feel every time and the product in itself come out as the solution. Also, it says free forever, a subtle yet powerful clickbait.

You offer a solution to a problem and you give your audience 4 exact reasons why they'll love your solution (that makes complete sense). You've got their attention by now.

Do ads have to be only salesy? This ad proves that with a quirky copy that clearly conveys the message.

From the first hello to the final invoice - great copy with a neat design. What's more important than telling people clearly how your product can help them. This is what this ad does.

Do you care about your customers? That reflects in how your treat your employees. These kinds of posts showing care towards the employees build trust among the audience and make customers look up to you.

Whatever you do, you always have to keep your customers looped in as much as you can. This is a good post that updates its audience on what's new with the product and how they built it. They are making them a part of it.

$$$ not found and churn rate went through the roof. Isn't this troublesome? You can relate to the problem and feel it. That's what the ad is about. You get it?

Why we like this post is because it addresses a specific target audience i.e., marketing teams and talks about the problem that particular target audience faces and how they can solve them.

The ad creative makes you think. Makes you think and believe what you really want. You know you want an easy to use, effective solution. You see this ad, you will have your aha moment - Yes, this is what I want.

Short and straightforward ad copy that highlights what the product offers.

Including the right statistics in any ad is a great option most of the time. At the same time, you don't want to overcrowd the limited space. This ad talks about the problem statement in the ad copy and gives the solution in the CTA.

What does it feel like to get 48% less email? Exactly like how the woman on the ad creative feels like. It is your feeling and emotion that is there on it. How more relevant it could be?

This post is a perfect example of knowing better about your customers, their pain points that will help you build better products.

Not sure how to make decisions that concern your audience? This is how you do it. Just ask them. Ask where they hang out the most. Ask the right questions. You'll have genuine responses helping you to make better decisions.

A very nice, friendlier, warm message that draws engagement from people. People do reply to such nice posts ;)

Statistics work in most cases. But how you present it is the key. A large chunk of content but still expressed in a digestible way. Makes you scroll till the end of the

When you looked at this ad, did you also think Yesss! This is so true. A lot of us would have felt the same. And they caught the point. Everyone wants to write flawless emails and here' how you can do it. Simple as that.

This post is a part of a larger campaign that encourages people to fill out the survey. It is so thoughtful how they incorporated the concept of yoga and music day in the whole picture.

Your audience trusts you more when they feel like a part of you. By using the copy"Join the club" they are making their audience feel special and part of the community. We feel that is very nice.

We like how they chose to share screenshots to make it easy for everyone to understand what they are talking about. Also, CTA here is so right in place.

The chances of one falling for the ad by just seeing Grow sales is very high. You see "Grow sales", the plan pricing and you click on it.

It starts with the problem statement, provides the solution and a perfect CTA. Simple and neat!

A Colourful and nice illustration that stops you from scrolling further. To the point copy that says ditch the messy spreadsheets for something easy to use and fun.

Involving your customers in things you are doing is a great way to gain their trust and loyalty. And this post has used the platform in the right way to achieve that.

The ad does not just ask you to download some random report. Each image in the carousel gives you an idea of what you get from the report. The benefit is well conveyed that you end up downloading the report by the time you finish the last image.

You want to tell your audience you are here to provide them with the best. You don't want to keep talking and talking. How do you do it? Here's how.

In this ad, you read the copy (which is just 5 words), you understand the problem, you relate to it, and get your solution. Interestingly, even the ad creative has only the emoticons from Slack which is clever, creative and cool.

Emphasizing the numbers is always a great option. That's the clickbait here that makes people download the guide.

You will stop scrolling the moment you see a bitten cookie in your feed. If you look into it, even without any text, the graphic carries the part of the message. You got the attention. Isn't it what you want?

It's always a big yes when it comes to sharing your success stories on social platforms. But make sure you don't go extra when you are talking about yourself. This post is a good example of keeping it to the optimum.

Purely educational content that tries to add value to the audience from a thought leadership point of view.

Instead of just telling you why emails didn't work, you can see the screenshots of them making it easily understandable and making you scroll through till the end (Because your mind wants to see all of them).

This video gives you a clear picture of what you can expect from the conference and answers all the necessary questions you might have about the conference.

Straight to the point. It is not evidently pushy but gently passes on the message of how one can win more leads with their product. Cool ad creative.

The audience loves it when you provide value to them in your posts. They find value in it, they keep coming back to you again and again. So here's why shouldn't keep talking about yourself all the time.

WFH situation is filled with a lot of nice things and a lot of annoying things. It is really nice of them to take a small yet important thing and talk about it beautifully. (Easy actionable, all of us should try it out).

An Ad creative with almost no copy. But the illustration says it all. It has the image of a phone with Instagram opened in it indicating the ad is all about social media and the simple copy does justice to the creative.

The ad is focused on the audience than the product in itself. Instead of just pushing them to try out the product it comes out as helping them to get the most out of it.

You don't have to write in paragraphs to convey the message to the audience. This post wins the attention in a few words that clearly convey how the product can be easily used by anyone.

We really like how they have used their product's look and tone to talk about the event instead of just using colourful graphics in their post.

The most attractive part of the post is the design. It's nice how they convey most of the message in the design without even using any complex copy.

People find it interesting to know stuff from people who have already done it. This ad copy mentions "CXO's guide to Hypergrowth" inspiring people to read about the insights and how the CXO's have done it.

This post doesn't just tell that you shouldn't use these subject lines. Instead, it gives you alternatives for your bad choices. This is how you create value in a short time.

This post captured people's interest and how they like to earn money by doing what they love. They imagined themselves in the audience's shoes and designed the ad keeping in mind what they exactly want.

This post captures the viewer's attention by talking about the problem statement in an interesting way. The graphic with the right messaging is the clear winner here.

What's better than trying to solve your audience's problems. In this post, they have used social media for trying to understand the audience and creating content around that. Good approach.

Beautiful video with a clear call to action. Also, the copy here says insights for a "winning" eCommerce strategy which obviously is the key here. Anyone would want to know "the winning strategy".

Very impressive ad. If you ask why they couldn't have communicated the benefits in a more compelling way.

Creating value for your audience in one way or the other is a great way of building a relationship with them. This ad (especially the ad creative) focuses on the value they are offering excellently which is a win-win for both sides.

Clean design that grabs your attention and a simple caption that says only what the audience needs to listen to.

What do you need, how to get it and what's the benefit - Three important things are clearly conveyed in a nice video. What else is needed?

This ad is clear with what they are offering. You do want to relaunch your website and you can't afford the risks associated with it. This ad easily convinces you to click that "Learn more" at the bottom.

Very cool ad. Why do we like this one? You could have guessed it by now. The image used in the ad carries the whole message. Very simple and very creative.

They could have made the ad copy saying it simplifies the work. Instead, they decided to make a beautiful video that portrays what happens when work is simplified. Everyone wins and that is how this ad wins.

The word "Free" in any ad draws attention. Especially when used with an ad creative with customized messaging like this, people are going to click on it.

Pay attention to three things here -1. Do marketing that people love, 2. It is for free and 3. You get a certification. Great flow and a perfect CTA - Register now.

Imagine you are scrolling through your feed, you see something like this from Hubspot. Attention-grabbing! Isn't it amazing that how they have made a regular message this interesting and engaging?

This post is all about design. They had different options - They could have explained the whole thing in a boring way but they decided to compare it with a cookie and conveyed the message (Got your attention way back).

You keep talking about yourself and your audience will keep ignoring you. This is simple yet a well thought out one that got people replying to the posts with websites.

Both the ad copy and the caption is very simple and to the point. And the creative lets you visualize the product without having to look at the copy.

A simple post without any complicated graphics or anything yet draws good engagement from the audience.

This post is a clear example of providing the customers with what they want and making their life easier. No videos or carousels, some useful tips that provide value to the customers.

A Simple and friendly approach to understanding the impact of the product on the user's life. You don't always have to go miles to get to know your users.

You don't always have to talk in paragraphs. Sometimes saying the right thing is more than enough. How nice they tried adding value to the audience in a fraction of seconds.

Where everyone spoke about how inclusive their culture is, this one has our hearts by incorporating coding in the theme in an interesting way.

This ad lets the audience imagine what they want and decide accordingly. The copy "Choose how fast you want to grow" says it all.

It isn't always about bigger posts, fancy designs. At times it is about providing value in a short span of time. This post gently reminds you of what you might be missing in a simple way.

A small message with a bigger value. Sure a lot of people would have felt relatable and valuable. (Especially on a Monday)

In this ad, if you look at the ad creative, the background image is personalized making you feel you are already a part of it. It makes it easy for you to relate to and accessible.

The major part of the message is communicated with the ad creative itself. What to do, what not to do and how you can do it - Everything you need to know is addressed in this ad.

This ad targets people who already know about Hubspot and are not sure whether it will fit them. They captured what is there on people's minds and answers exactly that.